Zosia Bielski reports on the trend of social media and hashtags in recent weddings:
People Instagram their food and what they look like in the morning; it should follow that they’d want to catalogue every bit of nuptial minutiae as it happens. The customized hashtag is suddenly ubiquitous at weddings, allowing couples to collate everybody’s photos, videos, congratulatory tweets and inebriated overheards in one place on the Internet. People are now enlisting wedding planners to brainstorm catchy hashtags.
The specialized hashtags are then broadcast from “wedding websites” in advance, displayed prominently on signs erected at ceremonies, or pressed into invitations and place-card holders – all a nudge for guests to serve as photographers and narrators of the big bash.
But with social media still relatively new terrain in the wedding-industrial complex, two camps have emerged: those who photograph, hashtag and post everything, and those who are going unplugged, pushing back against a sea of devices glowing down the aisle.
Read more at the Globe and Mail.